Richard Terry-Lloyd

Richard Terry-Lloyd is the Chief Revenue Officer at Narvar, an innovator in business platforms that enhance corporate revenues and reduce costs for prominent e-commerce brands. His extensive experience in sales and a robust passion for technology have established him as a leading Go-To-Market (GTM) strategist, adept at helping companies effectively engage their target customers and secure a competitive edge.

For over a quarter-century, he has distinguished himself in the business technology and fintech sectors, specializing in the deployment of digital tools and innovative marketing strategies to accelerate the growth of SaaS companies. His contributions have significantly benefited significant firms, including salesforce.com, Zuora, SuccessFactors, and AppZen, where he spearheaded initiatives that drove remarkable growth and increased brand visibility.

In his role at Narvar, he transitioned from advisor to Chief Revenue Officer, enhancing the sales team's structure and deploying effective sales methodologies. His strategic insights were crucial to the company's successful expansion globally. Based in the Bay Area, he is strategically positioned to drive startup companies from inception through to IPO, having successfully escalated company ARR from less than $10 million to well over $300 million.

He initiated his higher education in Civil Engineering at the University of California at Davis, which sparked his interest in applying scientific principles practically. However, he soon recognized his inherent business talents and pursued an MBA at the University of San Francisco, followed by a leadership certificate from Harvard Business School.

His career is marked by senior roles where he has excelled in market penetration, strategic planning, and leading multinational sales teams. He currently oversees comprehensive revenue management at Narvar, focusing on marketing, sales, partnerships, and innovative pricing strategies.

Outside of his professional sphere, he was born in South Africa and now resides in Burlingame, California. He enjoys exploring the world with his wife and three children. An avid surfer, he frequently braves the cold waves at San Francisco's Ocean Beach. He remains passionate about rugby, reflecting on his days playing for the United States All-American Rugby Team during his college years.

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